Before You Begin
The Funnel Conversion Diagnostic
Conversion problems are almost always invisible until you know what to look for. The 12 questions below are the specific failure points examined before every engagement.
Work through each one for your current funnel, not for the funnel you plan to build. The value of this assessment is in the honest accounting of what exists right now.
YesThis element is fully implemented and functioning as intended.
PartialThis element exists but has not been calibrated.
NoThis element is absent or not performing correctly.
Count your No and Partial responses. Each one represents a specific place where qualified buyers are leaving your funnel before purchasing. There is no passing score. Every gap identified is a specific revenue opportunity.